concentrated marketing

Advantages and Problems of Concentrated Marketing

浅析企业集中营销的优势及存在问题&以北京燕化股份公司为例

Over years, the competition among real estate companies is mostly concentrated in marketing and product design, while pay little attention to achieving competitive advantage from cost management.

长期以来，房地产企业的竞争大都集中在销售和设计上，对从成本管理上取得竞争优势并不太重视。

Concentrated marketing is especially appealing when company resources are limited.

适用于资源力量有限的小企业.

Preliminary implementation high yield is concentrated develop simultaneously and produce unifinication supply and marketing benign loop.

初步实现了高产高效并举和产供销一体化良性循环.

On the other hand, previous studies of customer participation, which concentrated in service marketing area, had few insights of related research in product co-creation from customer psychology perspective.

另一方面，过去对于顾客参与相关的研究，大部分集中于服务营销领域，很少有研究从消费者心理学角度，关注顾客参与企业产品价值创造是通过何种机制影响到了顾客的态度和行为。

Revolutionize the enterprise organization on the basis of the principle of flat organizational structure, concentrated management and marketing the coordination between organizational units; And rebuild the business process according to the enterprise value flow at the same time.

在企业信息化建设中应依据组织结构扁平化、组织管理集中化、组织单元间的协调市场化的原则变革企业组织结构，并与此同时按照价值流重新构建企业业务流程。

For example, nike, reebok, and ericsson, all outsource their part of a product, thus they can make their own attention be concentrated on design and marketing and be concentrated on their own core competence.

例如，耐克、锐步、以及爱立信，都是把产品的生产部分外包，从而使自己的注意力能够集中在设计和市场营销方面，集中在自己的核心竞争力方面。